Digitales Marketing

After completing this module, students will have a solid understanding of the digital marketing sphere (including the digital advertising ecosystem, e-commerce, customer relationship management, etc.) and the macro trends shaping it. They will understand digital marketing tools, instruments and strategies. Furthermore, students will understand and apply marketing, behavioural and network theories relevant to digital marketing. Students will have gained the skills to systematically assess customer potentials, analyse marketing activities, formulate digital marketing plans, and implement digital marketing activities.

• Exam, 60 min., (50%)
• Group project, a written report (ca. 10 pages) + presentation (ca. 15 min), (50%)

• Lecture notes/script
• Additional materials announced in first lecture

Bewertungen von Studierenden

Was Studierende über dieses Modul sagen. Die BTU hat damit nichts zu tun — hier schreiben nur Studierende, und jede Bewertung ist die Meinung einer einzelnen Person.